You probably have clicked this post because you fall into one of three categories…

1. You want to start blogging, but have no idea where to start
2. You were told blogging is great for your website, but know nothing about it otherwise
3. Your blogs are not getting any views or engagement

Fair enough. I’m here to guide you through the muddy waters of blogging and how to utilize this tool for your business. So, what is blogging and what makes it different from the rest of the text on your website?

Do you remember using a diary when you were little? Writing all of your secrets about the boy in your 5th grade class? So, an online blog is kind of like that…except it’s public! Shock moment. Blogs are used by many different industry professionals as an educational journal to instruct others on topics the writer is knowledgable about. For example, blogs are very popular for fashion bloggers to log their outfits and where everything was purchased from. Similarly, blogs may be popular for a psychologist’s website to educate others on serious illnesses and tips on dealing with them. Blogs can also be used to provide viewers with tutorials such as for seamstresses or painters. There are many different ways to utilize and blog and they are very beneficial in maintaining a strong website and a powerful online presence.

Blogs differ from the main content on your website because this is considered as supplemental information. Your main webpages will hold information about your company, the services/products you offer, history of the company, reviews, frequently asked questions, etc. Meanwhile, the blog will be for extra tips and tricks you have to offer, studies that support a product you are selling, case studies, updates, events, and other information that allows you to communicate with your clients daily via the blog posts.

The easiest way to get started on writing a blog post is to simply write about a topic you are knowledgable in. You don’t have to write a scholarly article. Just write the way that works for you in explaining what you are skilled in. I will take you through each step of writing the perfect blog post and you will be on your way to blogging like a pro!

Step #1: Choose a Topic

When choosing a topic to write about, I would like you to pick something you enjoy talking about and believe others would benefit from learning about, too. You want the post to stay on topic with your niche, so if your website is about fashion, I would suggest to blog in the similar category. If you’re a fashion blogger and someone clicks on your blog post and sees it’s about the newest biohacking gadgets, odds are they will be confused as to what your site is about if you market your website as purely fashion.
As well, I’d like to mention that you don’t need to write about a certain topic just because it’s the hot thing and everyone else in your niche is talking about it. You don’t have to do that. In all honesty, it’s better to not compare yourself to what others are doing unless you are there to learn new techniques or gain inspiration. Otherwise, you will find yourself writing posts just because everyone else is doing it. Don’t do that. Stay true to yourself and really think about what you could teach others. Your readers will greatly appreciate that as well. Sincerity always feels good.

Step #2: Dynamic Title

Once you have chosen a topic to write about, we need to pick a title. Image your blog title like the title of a case study…short and to the point. You don’t have room to fit in an entire summary in the title, this isn’t the place for it.
The sweet spot for your title will be between 5-10 words. When you look at your Yoast title description, the title needs to fit within the space completely. If you aren’t sure how to use Yoast, please click here where I teach how to use Yoast.

Choose a title that will reflect what the topic is about. If you are teaching how to draw flowers, consider a topic such as “How to Draw Spring Flowers” or “Step-By-Step Guide to Drawing Spring Flowers”. Tell the viewer what they will be reading about before they even click on your post.

Step #3: Content Word Count

So I hope you have chosen a topic you are knowledgable in and are comfortable writing about because you’ll need to hit a word count. If you are only able to muster up one fun fact about your chosen topic, you may want to choose a different topic for now. When writing a blog post, the minimum amount of words should be 600. However, for the purposes of engagement and SEO, the ideal amount of words falls between 1,500-2,000. You don’t need to write an entire book on your topic, but a small blurb also won’t do it.

Step #4: Blog Post Structure

Stick to 1,500 – 2,000 words that make up the introduction, main key points, summary, and conclusion, If you have many key points, the text amount will surely exceed and that is okay. The only thing you have to think about in that case is really that most people do not want to read extremely long posts. When setting up the structure of the blog post, make sure to space out all of your paragraphs otherwise it will look like word vomit. You don’t want to overwhelm people. So, when writing, my best advice is to split everything into smaller sections. For example, in this post I’m currently writing, I have split each step into its own section, separated by white space. I’ve also done the same with the introduction when you first started reading and it will be the same when you are finishing this blog post. As well, images help break up the text. Add images if you are presenting an example of how to do something. If you are writing about a specific item, also consider adding pictures next to the text to provide a visual. Some other ways to organize your blog post are adding bold text, italic text, colored words, or even using different fonts and text sizes. This will help the reader’s eyes go to certain areas that catch their attention and not lose focus because of massive blocks of text.

Step #5: Keywords

Just as keywords are important for your website pages, the same applies for each blog post. When writing the post, make sure to use your keywords throughout the text so you can utilize the blog posts to help you rank. If you aren’t sure which keyword to choose, I highly recommend Word Tracker. This is a great tool to have in your writing arsenal. You simply enter the keyword you’re writing about and it will give you all the information such as how competitive the phrase is and if you should consider narrowing the subject, how many searches the phrase gets on average, and how popular it is. While you are definitely allowed to use more than one keyword in your blog post, my recommendation is to stick to one keyword per post. This will give you a better chance of ranking well for the selected term. Plus, it will not look like you are trying to spam each blog posts with 10 keywords in Google’s eyes. Let’s stick to one. There’s no need to overreach. We want things to grow organically without doing any crazy spam action.

Step #6: Meta Description

While this is not about the text on your blog, it is still very important. So if you don’t know, your meta description is the text that shows up underneath the Meta Title when your page shows up on search engines. It’s a short text box that summarizes the title. Many people do read this text when deciding on whether or not your page is worth clicking on. So, with that selected keyword from Step #5, write a small summary of what your article will be about. If your topic is “How to Draw Spring Flowers”, then maybe the meta description will sound something like “I love drawing flowers and I’m excited to teach you! Pansies, irises, daffodils, you name it, learn how to easily draw spring flowers!” We’ve summarized what the blog post will be about while including the keyword of “draw spring flowers”. Following this example, see how you can apply it to your meta description to reach more readers.

Step #7: Proof-Read!

Lastly, I cannot emphasize this enough. Please make sure you proof read your posts before they go live. Seriously, no one wants to read an article full of grammatical errors. It isn’t enjoyable and it removes much of your credibility. Come back a few hours or the next day after you’ve written your post, take a look with fresh eyes, and correct any grammatical or writing errors. You’ll thank yourself for doing so.

Do you enjoy writing blog posts? I know some people prefer podcasts or videos so I’m curious as to what you prefer or what has been working best for you in your business! Please share below and inspire others!

Until next time,
Invisio Studio